Search Engine Optimization:

• JM Internet Group – Jason McDonald offers SEO training courses online. We recommend his free webinar – Top 10 Search Engine Optimization Tools – to gain a good basic understanding of the importance of SEO and to hear Jason discuss useful tools that can let you know where you stand and improve your organization’s ranking.
• Free tools to help with Search Engine Optimization:
  • Google Keyword Tool
  • Keyword Spy
  • Keyword Density
  • Yahoo Site Explorer
  • Google Analytics
  • Google Webmaster Tools
  • XML  Sitemaps
  • SEO Book’s Firefox Rank Checker – Lets you quickly check your rankings and track ranking changes (manually or automatically) on Google, Yahoo! Search and Bing. Also lets you export your ranking data.

Email Marketing:

• Vertical Response – free email marketing, including templates, tracking and more for 501(c)(3) organizations.
• Mail Chimp – free email marketing account with up to 500 subscribers.
• Free image sources for your nonprofit email marketing campaign:
  • Flickr – images available through Creative Commons licences.
  • Stock.XCHNG
• The Basics of Email Marketing for Nonprofits – sign up to receive this guide from Convio which includes best practices and case studies.

Social Media Marketing:

• Facebook for Nonprofit Organizations
• Facebook Causes for Nonprofit Organizations
• YouTube for Nonprofit Organizations – YouTube.com program specifically for nonprofits.